I Love 'I Love Boosters' Boosters

At a screening last night of I Love Boosters, director Boots Riley, present in person, asked the audience to help get the word out. Signal boost, in other words. So let's become I Love Boosters boosters.

I am using this conceit to try to express something about my love of this film: namely, that I can barely say a word about it without giving something away that I personally feel should be discovered by watching this work of absolute genius firsthand. There's little I can do to get this across, but I'll try to describe the indescribable while revealing as little as possible.

I Love Boosters is a sugar rush, a candy-coated odyssey through fashion and function and dialectical materialism. The film punches through the walls of your brain and into recesses you didn't even know were there. It's a work of profound humanism, but also lunacy (not mutually exclusive). If you like Cronenberg's Naked Lunch, or Valve's Portal, or the writings of Karl Marx, chances are you will enjoy Boots Riley's somehow-even-better follow-up to Sorry to Bother You.

So on May 22nd, please, do yourself a favor and go see I Love Boosters. Then take two friends, and tell those two friends to take two friends, etc.

I Love Boosters, dir. Boots Riley: 5 / 5 stars